What i think about Avid

The editing of feature films is a small niche of the overall market for editing software, yet companies continue to highlight features edited with their software as a form of aspirational marketing to attract new users. Avid Technology has had plenty of competition since the start of the company, but the majority of mainstream feature films are still edited using Avid Media Composer software. Lightworks and Final Cut Pro “legacy” have their champions (soon to be joined by FCP X and Premiere Pro CC), but Media Composer has held the lead as the preferred software for feature film editors.

My opinion on Avid so far is i find it easy to use once i have been shown properly. Before coming to University i have never used editing software myself so i felt nervousness about using it, however i felt like i have picked up the software rather quickly and have gotten used to it. this could be due to the fact i have never used any editing software before so i have nothing to compare it to, but in terms of overall how good i think it is, i fell it is easy to use.

One think we were thought was that editing speed is gained through familiarity and muscle memory. When you hire a top-notch feature editor, you aren’t hiring them for their software prowess. Instead, you are hiring them for their mind, ideas and creativity. Most know how they need to manipulate the software tools so well, that thinking about what to do in the interface just disappears.